USTA Inclusion Activation

During it’s annual summit, the United States Tennis Association (USTA) was looking for an interactive way to capture inclusion data and partnered with X Studios™ on a digital + mobile app inclusion activation in the lobby of the summit.

Attendees used their mobile phone to scan a QR code and see a virtual tennis court across eight monitor stations. During the questions, players would remain anonymous and move forward and backwards based on Inclusion data.

  • Strategy

    Custom game mechanics, question and answer integration, QR Analytics Platform, Web Frontend

  • Design

    Game Design, Event Set-Up, Art Direction, Collaboration

  • Client