Royal Caribbean: AR Posters

X Studios has developed a series of augmented reality “smart posters” for Royal Caribbean. Guests who have downloaded the official mobile App can point at the posters to bring them to life in augmented reality. The flat 2D posters become three dimensional games that users can play.


As users play the phones send commands to show control which control the lights on the posters, further enhancing the experience

  • Strategy

    Game Design & 3D Animation Programming & Engineering Fabrication Audiovisual System Design Integration

  • Design

    Game Design, Consultation & Strategy, 3D Animation & Modeling, Programming, Integration & Installation

  • Client

    Royal Caribbean