X Studios was commissioned to conceptualize, design, and implement interactive experiences for Planet Playskool, the inaugural U.S.-based play center themed after Hasbro’s iconic Playskool brand.
Designed for children aged 3 to 9 and their caregivers, this 20,000-square-foot facility offers interactive, STEAM-based experiences that bring beloved Hasbro brands to life. Visitors can explore six immersive attractions, including the Play-Doh, PJ Masks, Spirograph, and a Transformers-themed adventure.
Our team provided comprehensive solutions to bring this innovative concept to fruition, encompassing strategic consulting, interactive and game design, 3D modeling and animation, software engineering, system design, integration, and installation. The result is a dynamic environment where families can create lasting memories through engaging, hands-on activities that inspire creativity and learning.
