Located in Midland, Texas the Permian Basin Petroleum Museum (PBPM) traces the history of the oil industry in the Permian Basin, and had not been updated in the 40-years since its opening. GoCo chose X Studios as the interactive partner for all of the 17 interactive exhibits, which included theme-park level attractions, and interactive games that are not only fun to play, but also educate guests about the industry as a whole.

The result was a museum expansion featuring cutting-edge technology that far exceeded the vision the museum.