Nucleus: 3 Billion Wall

X Studios was asked by Nucleus to create an interactive activation for several city engagements across the country. Nucleus was formed by the four leading news media organizations which collectively own USA Today, New York Times, the Sentinel amongst a couple hundred news publications.


The activation consisted of a portable video wall and custom application called the “3 Billion Wall”. The interactive wall featured computer vision technology which converted a standard video wall rental into a full multitouch environment without the need of a touch overlay.

  • Strategy

    Event Design, Multimedia Enhancement, In-Person Activation

  • Design

    Concept Development, UX Design, Software Engineering, Technology Consultation, Installation & System Integration

  • Client