Gaylord Hotels – Mission: Save Christmas featuring Elf

Christmas is in trouble and Santa needs your help! For the first time this Christmas, journey into Buddy the Elf’s world to help save the holiday in our all-new, multi-sensory experience. Team-up with Mr. Narwhal and friends in the Candy Cane forest, stay ahead of the toy quota in the North Pole, prepare for Santa’s arrival at the iconic department store, and take part in an epic virtual snowball fight in Central Park. These are just a few of the fun, interactive challenges you’ll need to complete to muster enough Christmas cheer to power the Kringle 3000 and Santa’s sleigh.


X Studios partnered with Gaylord Hotels to build all twelve of the interactive stations for each of the four Gaylord Hotels Properties (Florida, Texas, Colorado, and Tennessee), as well as we handled the special effects for the entire experience ranging from fog, haze, scent, and show control.

  • Strategy

    Custom Fabrication, Thematic Integration, Installation, Interactive Components

  • Design

    Interactive Design, Special Effect Integration, Show Control, Intellectual Property Management

  • Client

    Gaylord Hotels