X Studios was tasked with designing a cutting-edge in-app experience for the annual Mardi Gras event at Universal Orlando Resort™. Working directly with Universal Creative, Universal’s Marquee Events Team, and Coca-Cola® we put together Creole Carnival an in-app experience for guests celebrating the essence of New Orleans and the 20th Anniversary of Universal’s Mardi Gras™.

Select 12-packs of Coca-Cola® in the State of Florida could be scanned with a special QR code that unlocked the Creole Carnival games. As guests explored the event, they could unlock special Coca-Cola® drink pairings with the special event food offerings, digitally drive a parade float and throw beads, and explore the ‘treasure map’ to taste around the event!