Halloween Horror Nights: The Legendary Truth

X Studios was tasked by Universal Orlando Resort™ to develop a web platform, a series of online games, custom kiosks and in-park integration for award-winning Halloween Horror Nights™. The seamless integration with the in-park experience was made possible by utilizing RFID technology and introducing “gamification” elements to make the event more fun and engaging. This all encompassing experience was coined as Legendary Truth – The Collective.

  • Strategy

    Web Application, Hardware Integration, Online Gaming, In-Person Activation

  • Design

    Web, Platform, RFID, Gaming, Enhanced Storytelling, Custom Experience Engine

  • Client

    Halloween Horror Nights™