Halloween Horror Nights 30: Mobile Game

X Studios partnered with Universal Parks & Resorts award-winning Entertainment Art & Design Team, Coca-Cola® & Fanta® brands to develop and produce a brand-new terrifying mobile game for the 30 Years, 30 Fears (30th Anniversary) of Universal’s Halloween Horror Nights™ event.


Combining the best ‘fiends’ around, X Studios recruited many of the teams behind the brand’s iconic Flash websites of yesteryear, to develop an in-app aesthetic that we knew fans would adore. The nightmares are in “the palm of guest’s hands” with the return of the Mobile Game for 2021. Killer features included:


The Return of TERROR TRIVIA™

Kill time in line and face off head-to-head against other event guests with the return of TERROR TRIVIA. It’s a race against the clock, as you answer fearsome multiple-choice levels.


Event Achievements

Seek out specialty Universal Play QR Codes for badges, points, and surprises as you explore the event. Keep an eye out for limited-time bonuses throughout the event!


Production DIE-ries™

Take a peek behind the blood-soaked curtain and read about the creation of the event with exclusive Production DIE-ries, including ‘Behind the Screams’ facts from the event designers.



Jack the Clown has ripped the fabric between nightmares and reality in this all-new exploration game. Can you save the day as you find Jack’s clues scattered through Halloween Horror Nights? Including exclusive featurette with Jack the Clown, and original artwork from Shelby Denham.

  • Strategy

    Creative Storytelling, Character Design, Achievements, Exploration, In-Person Activation

  • Design

    Game Design, Consultation & Strategy, 3D Animation & Modeling, Programming, App Design, Integration & Installation

  • Client

    Universal's Halloween Horror Nights™