X Studios was tasked with designing a cutting-edge mobile companion for both Universal Orlando & Universal Studios Hollywood’s annual award-winning Halloween Horror Nights™ event. The initiative featured STRANGER THINGS™: RUN! a parallel runner game, developed in collaboration with Netflix. Collaborating with the horror designers, the existing Universal Creative™ Team, and each Intellectual Property (IP) teams. The application had to fit inside the existing Orlando + Hollywood mobile apps, and hand off digital information to and from the native app to game experience.
X Studios delivered a truly terrifying experience with an all-new bi-coastal trivia game called TERROR TRIVIA™, Production DIE-ries (a mobile experience where guests can learn more about their favorite haunted houses), over 300+ Event Achievements that event guests could earn for exploring (and screaming) their way through the event. In addition to the Stranger Things game, a second game was developed titled Classic Universal Monsters™: MATCH, a matching game of 80’s inspired by the Classic Universal Studios’ Monsters.