Boeing teamed up with X Studios to craft an immersive Augmented Reality experience where guests scanned a miniature 737 model and used playful controls to personalize their aircraft in real time.

Combining imaginative storytelling, enveloping interactive design, and Augmented Reality (AR) innovation, guests began their journey by scanning a miniature 737 model, instantly bringing it to life with playful dynamic controls.

Boeing and X Studios collaborated to build this next-generation personalization experience, guiding visitors through a four-step process to tailor color schemes, graphics, decals, and even custom names. Once completed, each unique plane soared onto an external screen for a celebratory selfie moment. The scalable solution not only captivated event-goers but also showcased Boeing’s commitment to innovation and fun—demonstrating how the future of aviation can be explored with just a tap.