3M Innovation Center

For more than 100 years, 3M has been a powerhouse of American industry and manufacturing, producing more than 60,000 products. 3M is still best known for its sandpapers and tapes but, today, one-third of the company’s sales come from products invented in the last five years. For this reason, the company decided to build a unique B2B experience, the 3M Innovation Center.


Working in partnership with GoCo, X Studios created the digital & interactive experiences within this state-of-the-art center. The set of technologies include a highly flexible Content management system that manages custom content per visit. The system allows for content catering a particular industry vertical that may be visiting on any given day. The facility has an impressive throughput of almost 40,000 visitors per day.

  • Strategy

    Exhibit Design, Multimedia Enhancement, In-Person Activation

  • Design

    Game Design, Consultation & Strategy, 3D Animation & Modeling, Programming, Integration & Installation

  • Client